IT certifications provide value to individuals and employers in today’s competitive job market. SAS Certified Advanced Analytics Professional shows the ability to analyze big data with various statistical analysis, machine learning, optimization, and predictive modeling techniques.
Whether a beginner or a seasoned professional, preparation is the key to achieving any certification; a type of options, in terms of formal online and offline training, are available to professionals aiming to hone their skills.
Over the last two decades, as digital technologies became more prominent, many organizations shifted their focus to optimizing their service delivery methods and internal operations to remember modern business needs.
One of the primary paths businesses did this was by adopting advanced analytics tools. Although commercial entities integrated data analytics into their operations, most organizational decision-making depended on experience and intuition. That said, the business world has become a long method since the early days of computerized data analytics.
Today, data analytics has become an integral part of businesses across industries. Everything from a local supermarket to a multi-billion dollar megacorporation depends on data analytics to make business decisions.
How a Can SAS Certified Analytics Professional Help Your Business?
Many tools have helped businesses make this transition, but SAS has been the undisputed leader in business analytics. The flexibility and the sheer breadth of features delivered with a SAS deployment have made it the go-to choice for many businesses across industries.
While you can leverage many of the main functionalities of SAS with some literacy of the MS office suite, it even has a simple GUI interface to increase intuitiveness for regular users to enjoy the full advantages of a SAS deployment, and your business needs a professional who understands their path around the platform; a SAS Certified Advanced Analytics Professional to be exact.
In this post, let’s explore what value a SAS Certified Advanced Analytics Professional can add to your business:
1. Improve Your Deployment to Produce Better Insights:
As we mentioned earlier, the SAS analytics platform includes many features that allow data manipulation at a granular level. This can help you access in-depth analytics insights about your business operations, allowing you to make informed decisions to enhance your internal and external processes.
To approach and leverage visual data presentation tools like data trees, heatmaps, cartograms, and other data presentation methods, you need a detailed knowledge of the granular data manipulation techniques; not everyone is privileged to that level of expertise.
On the other hand, a SAS Certified Advanced Analytics Professional has the experience and training to perform very detailed analysis in a concise amount of time. This permits you to enjoy the benefits without having to worry about the specifics of how to produce the insights.
2. Achieve More Efficient Data Preparation for Real Insights:
While a modern business collects more data than it did a decade ago, the collected data can include empty entries, duplicate entries, formatting issues, or other differences; this can reduce the accuracy of the insights when fed into the analytics platform.
To get the most precise results, you need good data preparation skills like collecting, cleaning, reformatting, and organizing data. This is easier said than done. Data preparation can take up to 80% of the time spent on analytics. Many businesses do not have the resources to give time and effort to data preparation.
A trained and Certified SAS professional can aid businesses in streamlining this process, as they have the knowledge and skills to leverage data preparation tools built into the SAS platform that decrease data preparation time significantly.
3. SAS Advanced Analytics Professional Helps in Maintain Your Deployment at an Optimal Level
Like any other software tool, the SAS analytics platform also needs regular updates to keep analytics efficient.
That said, installing a SAS update is markedly various, from installing software updates to other apps on a computer or a phone. SAS updates need extensive knowledge of your specific deployment and expertise in navigating the update process using the command line interface.
In addition, the SAS platform needs general maintenance to fix differences in the analytics algorithm during active use. Leverage the expertise of a SAS Certified Advanced Analytics Professional to get the most out of your SAS deployment.
Ending Words
Although SAS is a perfect analytical tool, you require considerable expertise to leverage the full range of features available within the platform. That’s where SAS professionals can help you and let them do the heavy lifting while you concentrate on making better decisions using insights produced by SAS.
